Took a family vacation to disneyland LA earlier this month. Two things struck me.
The impact that the characters have on kids is amazing. My daughter (3 yrs) was euphoric on seeing Minnie. And the same with most of the cartoon characters.a. She stood jumping and yelling madly with them. And it goes for every kid in there. Amazing!
Secondly, it is marketing at its best. Every action, position, statement in there is meant to sell. The synchronization and brilliance of the celebration party, is about the brilliant execution and again packaged for appeal and sell.
******
R Venkataraghavan
Sent from my E71
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